Tuesday, August 10, 2010

Do You Know What You Did Last Summer?
by Tiger Todd



"Don't be fooled by the calendar. There are only as many days in the year as you make use of." ~ Charles Richards


Refreshing Jackson Lake - Teton National Park, Wyoming.

During my recent road trip to Montana, Idaho, and Wyoming, I had an enlightening conversation with the night manager at my hotel in Jackson. It was 5 in the morning and as I prepared a green tea from the service cart in the lobby, I asked if the manager wanted me to fix her a coffee. She said "no," and then proceded to tell me about the 2 cups of coffee and the Red Bull she had already consumed after finishing her swing-shift job at the airport at 11pm, and then driving to work the graveyard shift at the hotel where I was staying! I think she was also a mom.

Everybody is going through something.

"The more things you do, the more you can do." - Lucille Ball 


I would have thought this "multiple job" scenario unique but just about everyone I met during my week-long trip was working 2-or-more jobs. A waiter at one restaurant said that he leads mountain bike and raft tours on teh weekends, and the woman at the Albertson's Deli moonlights in a sporting goods store. This got me thinking about the multiple lives of my heroes and heroines...



















"Ah, summer, what power you have to make us suffer and like it."  - Russel Baker

Have you checked yourself lately? You probably have more than one job, too - paid or otherwise. You may be an accountant and the church treasurer and a mom. Maybe you're a realtor and a part-time professor and a Rotarian. Or perhaps you're an entrepreneur and a social-networker and a (starving) artist.

Welcome to 2010. Welcome to the age of Giganomics.

Giganomics is better than Nothinomics

I'm pretty sure that musicians were the first to coin the term "gig" whenever they were hired to perform for a fee. Playing gigs was heaven for musicians for whom music was their life, even if it was not economally capable of sustaining life. Most of the musicians I used to perform with by night were also working "gigs" by day as waiters, teachers, or construction workers. And so was I. These kinds of gigs must have been the inspiration for former Vanity Fair, Tatler, and New Yorker editor Tina Brown to coin the term Giganomics to describe the ever-increasing portion of the population living by "gigs" to make ends meet. In her edgy Daily Beast blog, she writes,

"No one I know has a job anymore. They've got gigs: a bunch of free-floating projects, consultancies and bits and pieces they try to stitch together."

Earn and Learn

"The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year." - John Foster Dulles

It is important to note one important distinction between working multiple jobs - or "gigs" - and the growing numbers of professionals and entrepreneurs who are also reinventing themselves while gigging it. Reinvention takes time, but assures us that once the dust from the world's changing conditions finally settles, we will emerge as the kind of people who have a place in it.

The secret to
reinvention, what I dub Earn and Learn, is learning your next position in life while earning in the current one. Remember, every job we do is important. In fact, everything we do now changes the future for someone else.


Teddy Roosevelt's investment of 15 buffalo into OK grew to over 600 by 1988

"The most important single ingredient in the formula of success is knowing how to get along with people." - Theodore Roosevelt 

But there is another important factor in the reinvention equation. Awareness. We must be aware that contained within every "gig" is not just an opportunity - like to form a valuable connection with a future team member, client, or community leader - but also something to learn.

Summer is for reconnecting with loved ones who have suffered through the rest of the year without you, while you were working two and three "gigs" to keep your life together. But Summer is also a great time to increase your educations as well as your client and community member network
so you have income to carry you through the Fall and Winter. Insert a scene from Disney's A Bug's Life here.

You may have turned-pro at
FaceBooking with your friends and family - or playing Mafia Wars with La Famiglia - but we must ask how much help our family members can be at keeping us employed, or keeping our real estate leased, or at sending paying clients to us? If they are your rainmakers, great. But if not, you and I should consider investing more than a little time hanging out with our client connectors and Rotarian rainmakers. Look, if you find yourself investing the majority of your precious 168-hour week "friending" and "familying" when what your business needs is "networking" and "rainmaking," it is probably time to ask yourself what you could be doing instead, and with "whom."

Don't Let Summer Pass Us By

“The best way to get the most from our 168-hour week is to do the most important things first." - Tiger Todd


My hand. Newport Beach, California. Don't be Hatin'.

Look at this number again: 168. Each week we are blessed with seven unique 24-hour days. That's 168 hours with which to live our current life, clean up the past, and create a legacy for the future. Even after 40 to 60 hours "gigging" to pay for it, we still have 108-128 hours left! It's the new math. So why not do the most important things first?

"For we are all connected in the Great Circle of Life."
- King Mufasa, from Disney's Lion King


Whether everything is operating on all cylinders, or you have decided to turn pro at Giganomics, the fact of the matter is that now more than ever, we need one another. We need best practices from one another and moral support from one another. We need to network (the verb) with one another and we need to do business (the action verb) with one another. And we need to befriend one another while we work to transform our community into one that has a place for us, our families, and the families of our friends, our clients, and our supporters. -TT


Would you like to attend a Hero School Communication and Leadership Workshop in your area? Call us at 702-795-7000 or CLICK HERE for more information!

Monday, August 2, 2010

How to Handle Rejection

How to Handle Rejection: Advice from Expert Paul Kerres. 
Written by J.F. Fritch

Many of us fear rejection. It isn’t easy or fun to be rejected in anything we attempt, whether love, employment, friendships, or life. In fact, rejection has become increasingly common amongst the majority of Americans since the downturn in the economy. Many people have lost their jobs, their homes, their families… their livelihood.

How do you face rejection? Is rejection some type of uncontrollable force on the wheel of life, or is it something you can control? Would you like to have the knowledge to overcome rejection and take charge of your life?

The secret to overcoming rejection was summed up for me lately up by longtime corporate training guru Paul Kerres of Nevada Leadership Institution. Mr. Kerres believes rejection is not something to fear, but something to triumph over. A Harvard Business graduate, business owner, motivational speaker and student of Dale Carnegie, Mr. Kerres shared his secrets for facing what many of us fear most - rejection.

"First," he said, "you must expand your prospects." In sales, this means we must realize that there are more potential clients out in the world than the few we are selling to. Enhancing your "prospect opportunity" from 3 individuals, to 300, takes the pressure of you to make those 3 fit your needs, and consequently keeps you for telegraphing that pressure onto them.

Mr. Kerres states that he gets more rejections than acceptances when making sales calls. How he overcomes having a negative emotional response to rejection is to remind himself that there are many other people who will respond. He continues to expand his calling list which in turn, expands his opportunities. If you only have three prospects and they all say "no," what would you do?

Success comes from learning how to turn bad news into good news.

Next, be a predator. O.K., not in sense that you must prey on helpless little baby gazelles in the Serengeti, or on helpless residents of Forks in Twilight. Rather, be a predator in the sense of taking investing the time to learn about those clients who need your services, like predators in the wild do by watching and learning about their prey. They follow their prospect closely, their eyes well-focused on the prize. This helps predators know and then determine what the best prospect is. As you are well aware, even the clients that need your help the most might initially be evasive.

Mr. Karres adds this example. “A lion in Africa will focus on its prey, a Zebra. But do you know why Zebra’s have black and white stripes in a land of greens, yellows, and browns?" He explained that when a lion charges and the Zebras scatter, their stripes create a zigzagging effect, making it harder for the lion to keep focus on any single target." The pattern and activity of the zebras confuses the lion and increases the likelihood that the lion will lose focus on its prospect.

Just like the lion, we must focus on our singular target and only if we are assured we have lost a prospect should we move on to another. It simply a function of nature that we don’t always get the prize, but knowing when to increase our efforts or quit and move on is the key. This is the subject of Seth Godin's outstanding book, The Dip.

Another factor in the rejection equation is to eliminate the negative people and bad influences in our lives. Every Hero School workshop we teach reiterates that to be successful, independent humans, how we must overcome our natural tendency to "hang out with" and learn from people just like us. There has never been nor ever will be a successful human life that didn't begin with leaving high school buddies and family members long enough to learn from teachers, coaches, and experts.

But Mr. Karres makes the additional point that having negative or just non-supportive people in our lives will contribute directly to our failure. There is no room for negativity when you are reaching for bigger goals. You must overcome the temptation to return to the types of family members, friends, and, as Donald Trump states in How to be Rich, losers who hold you back.

“All the mistakes I make arise from forsaking my own station and trying to see the object from another person's point of view.”  ~Ralph Waldo Emerson

Don’t retreat back to what is comfortable, like horses whose instinct is to return to the safety of the barn - even if it is on fire. Ranch hands must tie them down in order to save them from themselves. And in similar cases, people are often like horses. The horse knows the barn is on fire. However, when the horse is scared, it will still go to the only place it knows for safety, the barn. The barn has all its water, all its food, and is the shelter. In its mind, the horse values comfort and safety over the flames in the barn.

Remember, success comes from dealing with rejection with a positive attitude and moving forward. Regressing to old habits and old situations that haven’t worked in the past, will not work any better in the future. Learn from your previous rejections and move forward with intent, the intent to keep doing what you're doing until you achieve success.

JFF

More on Paul Karres at www.vegas-sales-training.com/

If you would like to learn more, Mr. Kerres suggests reading:
“The Greatest Salesman in the World” by O.G. Mandino
“Jonathan Livingston Seagull” by Richard Bach

Thursday, July 22, 2010

When the Character Didn't Change

Melville's Bartleby the Scrivener, A Story of Wall Street.
by J.F.

“Bartleby the Scrivener: A story of Wall Street” is maybe not a story you are not familiar with.

Bartleby was written shortly after the failure of Herman Melville’s masterpiece, the more widely known “Moby Dick.” Few outside the literary realm know that Herman Melville, one of America’s leading authors, was not a success in his own lifetime. Even the initial printing of just 3,000 copies of Moby Dick did not sell well. Melville's struggle is perhaps why many of his critics believe his novella “Bartleby the Scrivener” reflected his own life.

The significance of Bartleby to Hero School is that it’s a story of a character who did not change. Oddly, this was not because the main character couldn't change, but because he “preferred not to.”

A scrivener named Bartleby who is hired at a law firm, must produce large quantity of copies day in and day out. After a while, however, the quantity and quality of Bartleby's work declines. When asked about his job performance, he simply replies, “I prefer not to.” Even though the lawyer in the firm tries to help Bartleby improve his performance by giving him days off and doing what he believes will motivate the scrivener, Bartleby’s work - and life - continues to decline. One day, the lawyer discover that Bartleby is homeless, living out of the office. Even more disturbing is that Bartleby is no longer even working as a scrivener, but lounging about the office doing nothing. His behavior devolves further to the point that the lawyer must send out for the police to have him removed. But the story doesn’t end with Bartleby simply losing his job. His behavior continues until he eventually dies from lacking the will even to eat.

This story truly embodies the principle of life that those who succeed must understand. As quoted in the Shawshank Redemption:  “You either get busy living or get busy dying.” No one can make us live, let alone make us successful, or even keep us from becoming homeless.

An argument can be made that the failure from Moby Dick contributed to the inspiration for Bartleby the Scrivener. It is difficult to keep trying when our work not only goes unnoticed, but particularly when it is criticized. For some it is equally challenging to suppress one's creative flow through the demands of monotonous, repetitive work? You and I may even lose perspective of why we are even at the company we chose to work for. We can lose our ambition, drive, and will.

Get Busy Living

Melville's Bartleby the Scrivener gives us a rare glimpse of what happens when we stop caring, stop trying, and no longer find meaning in the work we do. With few exceptions like Saw  and Final Destination, where foreshadowing shows audience members what happens when we don't do what we know we know we should, most Hollywood movies reinforce deliverance from negative circumstances through character change. Melville must have been aware of this truth, too, but often the effects of monotonous, repetitious work can erode our hope.

Finding ways each and every day to remind ourselves to get busy living, by discovering meaning in our work, learning from those who know something we don't, and doing those things that change our character, we can remain free from the weights that literally - and figuratively - buried poor Bartleby.

Monday, May 3, 2010

It's Not That Easy Going Green



It’s not that easy Going Green

by Tiger Todd

I can still remember the news article that highlighted the uproar by environmental activists when President George W. Bush refused to agree to the terms of the Kyoto Treaty on climate change. I think he also refused to travel to the conference. What was perhaps even more disturbing was his logic, that unless the People’s Republic of China – the world’s number-one consumer of fossil fuel and producer of carbon emissions and pollution – agreed to the same rules, any changes made by the United States to be more environmentally-responsible would have little positive global impact.

An argument could be made that by not using the fossil fuel necessary to fly Air Force One to Kyoto, or wherever the conference was being held, was an environmentally responsible decision. When one considers the cost of jet fuel to fly a 747 abroad, or the “emissions” from a presidential contingent of organic carbon-based life forms who, according to recent research, contribute as much as 10% to world climate change (yes, there is now “flatulence” research blaming cattle and human “emissions” for global warming), then President Bush actually helped climate change by deciding not to travel. Still, his logic for excusing the U.S. from even trying because China wouldn’t, still rubs me the wrong way. This is the kind of logic I used on my mom as a seven-year-old: “I shouldn’t have to eat my peas because my sister didn’t eat hers!”

“Truth is what works.” – William James, Harvard (1906)

Recently, however, I have become more aware that there might be some truth to this 10-gallon logic. In fact, I am more than a little embarrassed to note that as smart I thought I was, I may have learned something that this oft-maligned and presumed buffoon of a President must have understood over 5 years ago. In truth, it took more than a Bushism for me to learn this lesson about our role as environmentally-conscious individuals. For me, my understanding actually changed this morning while trying to recycle an aluminum can after drinking my daily serving of V-8 juice.

We don’t need no stinkin' Green... Stress

To know me is to know how much I hate vegetables. O.K., that was mean. I don’t hate vegetables. What did vegetables ever do to me? Nothing, but I do dislike eating vegetables. This may have come from being force-fed beets during the year I was in the hospital and in a body cast after being run over by a car. Still, I realize the need for the nutrients vegetables provide and so, for my fast-paced lifestyle, I just grab a can of V-8 juice… and a clothespin…for my nose, since icky things don’t taste as bad when you can’t smell them. 

Just after finishing this morning’s can of V-8, and before throwing the empty can into the recyclables wastebasket, I went to the sink to rinse out the can when I had to exclaim, “Am I wasting water to prepare a can for recycling?!!!” I can be pretty dramatic when I am alone. This stressful dilemma might be easier to resolve for our over-watered readers in the Pacific Northwest or the Philippines, where rainfall is between 40 and 80-inches-a-year. For those of us in the desert of Las Vegas, however, who are just coming out of a 10-year drought and can actually be fined for wasting water, this was very real, and very stressful. Sorry, aluminum can, must conserve water first. So much for recycling.

Reducing the Stress of Green
“Stop the insanity!” – Susan Powter
There are probably others like me who find it difficult to commit to green because of the stress caused from having to take sides with one resource or another. Which am I supposed to save, the planet, water, aluminum, money, or electricity? Where is electricity being saved, anyway? What if by saving a resource, it actually costs us more money? This just happened here in Las Vegas after our Water District made us conserve water for a decade, only to enact a price increase to compensate for their lost revenue from our having conserved water. Let me get this straight, because I followed your advice and am using less water, you are charging me more money? Electric cars save fossil fuels, but they use more electricity. What if an all-new car charging station sucks down the electricity from the amount I saved at home? And while we’re on the subject, how environmentally-friendly can a Lo-Flo toilet be if it has to be flushed two-to-three times just to handle your coworker’s night of All-You-Can-Eat sushi? Don’t make me take sides!

Before any of us can be expected to commit to an environmentally-conscious lifestyle, there must be a Circle of Life in place first, a complete eco-system instead of a few isolated “good ideas” that create all-new prices to pay somewhere else. If not, then just the fear of wasting one resource to save another will leave us environmentally stressed out. And why am I paying the recycling center to pick up my recyclables? Shouldn’t they be paying me, like they pay crackheads for used copper tubing? Just sayin’.

Taking sides

My dilemma of having to choose between recycling aluminum and conserving water reminded me of a poignant story told by Joseph Campbell about a present-day Buddhist monk who trying to keep a 2000-year-old tradition alive in 20th Century America. Much like going green is considered pious among the “religious” today, it is considered a pious act in the Buddhist tradition to free a condemned animal from being cooked. For this particular monk, finding lambs and goats to set free in the New World was proving to be much more difficult than finding them in the old world, particularly in the Buddhist Mecca of Monterrey, California. Armed with his constellation of beauties (a.k.a., New Age donors), our resourceful monk tried to collect whatever critters he could save, but ultimately had to settle for minnows he purchased from local bait shops. While the bait shop owners do not take to the idea of selling condemned minnows for liberation, they are still in the business of selling minnows. 
With buckets filled with hundreds of hopeful minnows, the relieved monk and his entourage skip and chant joyfully down the boardwalk to the beach where they will set the minnows free to live in the majestic Pacific Ocean. The monk’s joy, however, is soon replaced with horror when he realizes that his pious act has become an all-you-can-eat buffet for the hungry pelicans perched nearby. As the pelicans swoop down to gobble up the martyred minnows, the scene turns even more chaotic as the monk and the beauties used whatever clothing they could shed to shoo and beat away the resilient pelicans.
“What is good for pelicans is bad for fish.” – Joseph Campbell
The monk had failed to learn the critical lesson of the Circle of Life, that Life is a circle. Affecting one part of the Circle affects the rest of the circle. Or, to use Joseph Campbell’s line, what is good for pelicans is bad for fish, and this monk had taken sides. 
This was the same lesson the wise King Mufasa shared with his young son Simba in Disney’s Lion King. Life is circuitous. Mufasa explains that, 
"Everything you see exists together in a delicate balance. As king, you need to understand that balance and respect all the creatures, from the crawling ant to the leaping antelope." 
When Simba asks, "But dad, don't we eat the antelope?"  Mufasa replies, "Yes, Simba; yummy. But when we die, our bodies become the grass, and the antelope eat the grass, for we are all connected through the great Circle of Life."  
Life is designed to be a circle, or cycle. Like when corn is planted in the earth, it springs up and becomes more corn that not only feeds the families of the earth, but also provides seed-corn that when returned to the earth, perpetuates the Circle of Life. In a modern society where we get our corn from a box in the freezer section of the local grocery store, it is easy to forget about the circle. When we forget that Life is a circle, whether by taking sides as the monk did - choosing minnows over pelicans - or by thinking that corn comes from frozen packages and frozen packages only come from money, our own world becomes flat, one-dimensional, and one-directional.
The Upside to the Downside

The good news is that going green creates industry, and cash flow, and with it profit, and with it jobs, and a new vehicle for carrying the economy out of a recession. The bad news is that if it is one-sided or “either-or,” like pelicans versus fish, firefighters versus the taxpayers, aluminum versus water, or Lo-Flo versus 2000-Flushes, it could perpetuate the problem we were hoping to solve. If not a circle, none of our individual pious acts of environmental heroism will have the power to overcome the Big Picture problem. As much as I hate to admit it, George Bush was right. I’m sure my Philosophy 102: Rational Thinking professor is rolling over in his grave at this statement. Rather, he is rolling over in his ’69 VW Bus, more so at the thought of George Bush having topped him in the use of Disjunctive Syllogisms. Good thing Joseph Campbell jumped in there to soften the blow. 
But this isn’t a valid excuse not to try. My P.E. teacher in junior high was 5’6” and 420 lbs, which made it very difficult to follow his advice and “run faster and work out harder,” when he obviously did neither. Sure, I could continue to use the teenage cop-out of not doing those things parents and teachers tell us to do because they didn’t do those things themselves. But if I didn’t do what my P.E. teacher told me to do, even if he was a poor role model, whom would it have hurt? The more we do, the better we get, whether that means running faster and working out harder, or changing our lifestyles to be more conscious of the Circle of Life.

Being part of the Circle is Cool

When the Governator sparked the green revolution – not the idea, but the revolution - by making green “sexy” and “hip”, he helped transform “green” from being the exclusive domain of tree-huggers and hemp-lovers into a fashion statement for corporate leaders and soccer moms. And when Ahnold endorsed “green” by challenging Ca-lee-for-nee-ans to compete with one another for greenness, like the Real Housewives of Orange County one-upping each other with the latest handbags, jewelry, or luxury cars, even I succumbed to the rhetoric and set up a wastebasket for empty plastic bottles and cans in my laundry room.

“With great power comes great responsibility.” – Uncle Ben Parker, Spiderman
There are two very good reasons for being conscientious about renewing our environment. The first is obvious. Being conscientious about living renewable lives helps the climate, helps the planet, helps the people, and helps the new economy - which helps us all. 

“We become what we learn.” – Tiger Todd

But equally important is what accepting the challenge and embracing the self-discipline necessary to be environmentally-conscious does to us. The higher the standards we set for ourselves, the better we become. By contrast, the fewer standards and rules we live by, the less we become. This truth is evidenced by our madly redecorating the house in the 24-hours prior to having the boss over for dinner, and with thousands of my homeless students who I must re-teach basic living standards before another woman will ever share a kitchen or a bathroom with them. The higher the environmentally-friendly standards we set for ourselves, the better people we will become as we rise to meet those standards. I know I’m not alone in wanting to be more than I am today, not less.

Three Steps to Becoming Green
Here are the steps I had to employ to overcome the afore-mentioned pitfalls to becoming more environmentally-conscious. Read through them carefully but don’t be shy about modifying them to fit your family or lifestyle. Remember: the goal is living in the Circle of Life, not recycling. Please send us your own results, variations, and lists to CONTACT or post them at BLOGSPOT.

Step one. Have faith in the Circle of Life. The need for having faith in the “big picture” came to me in a vision over a decade ago while throwing out my once-fresh Christmas tree. I used to wait as long as possible to throw out my tree, either after Orthodox Christmas a week or two into January or when the tree became a combustible fire hazard, whichever came first. While reflecting on the tragedy of cutting down a tree and then throwing it into a dumpster, a voice spoke to me – I hope it was God - saying how the need for trees to celebrate Christmas sparked the thoughts in the minds of heroic and entrepreneurial Americans to create Christmas tree farms, which in turn led to advances in reforestation techniques and technologies that also regenerated many of the forests devastated by clear-cutting and Mount St. Helens. Because of the need for Christmas trees, there are actually more trees on the planet today, not less. Obviously, this has been true for food as well, thanks to the heroism of farmers and agriculture scientists, who have optimized sowing and reaping to the point where NY steaks and broccoli were at the lowest prices ever at Smith’s Food Center this weekend. 

Faith in the Circle of Life allows me to rinse out my empty V-8 can with water, since the money I pay for the water helps employ people at the Water District and the Sewer District, positively affecting the economy, and ensures that wastewater is treated and recycled into safe water and then returned into the community’s faucets, showers, and golf courses.

Step two. Establish an in-home system. If there is no system in place, we won’t recycle. Until I put my Protein Shake system in place (see last Heroes Journal), making shakes was just too much of a hassle to do consistently. With recycling, calling Republic Services to deliver recycling bins was only the first step. An in-home system also had to be established for my bottles and cans. Yes, a Brita-style water filter is more environmentally-friendly than recycling plastic Aquafina bottles, but I don’t get nauseous from Aquafina like I do reverse-osmosis tap water, so my in-home system must have a provision for plastic. Remember, what’s good for pelicans… Each empty plastic bottle and V-8 can is deposited into a recyclables wastebasket in the laundry room. To reduce the need to pre-rinse the containers, I line the wastebasket with a 33-gallon trash bag that I can seal-up and take to the curb when full. I’ve noticed that just by making this effort for cans and plastic – yes, the recycling center’s machines can separate the two so I don’t have to – it has become second nature to bring empty vitamin bottles and milk cartons directly to the bin. 

Step three. Sharpen the saw. By this, I mean, continually refine and improve your system based on the needs – and challenges – of your own household. If the recyclables wastebasket is too far away to be convenient, you may have to put a smaller one in your kitchen. People who continue to throw plastic and cans in with the rest of the garbage do so not to be environmentally-unfriendly, but because they have a system in place that makes throwing out regular garbage too convenient. If there wasn’t a receptacle for regular garbage in the kitchen, we’d leave our trash on the counter or the dining room table, like we do in restaurants. With trash receptacles in the dining room, however, like at fast-food restaurants, most of us will take our trash there. Likewise, if you have a receptacle for recyclables in your kitchen, you will be far more likely to get in the habit of becoming more environmentally responsible with your plastics and cans.  


“The common denominator of success - the secret of success of every man who has ever been successful - lies in the fact that he formed the habit of doing things that failures don't like to do.” - Albert (E. N.) Gray

This maxim by the legendary insurance salesman in 1940 applies to everything, from engineering, to bodybuilding, to parenting, to recycling. Those who get up a little earlier and try a little harder and do a little more will always have more success than those who try to do as little as is necessary. For some, however, this will be perceived as a hard saying when it could be so empowering. Our individual success was never supposed to be left in the hands of someone else. Simply by accepting the challenge to do more instead of less, we gain the power of success in us, in our own hands. There are many things we don’t want to do but it is through the doing of those things that we don’t want to do, but that we know we must do, that produces our success. Yes, it’s hard to become an engineer. It is even harder to become the best in your field. But successful engineers have the habit of doing the things average engineers don’t like to do. And successful bodybuilders have developed habits of doing the things that little girly men don’t want to do. The same concept applies to successful parents, and those who are successful at producing environmentally-friendly, renewable households. 

Just like rebuilding a body starts with doing a few pushups today, and a few more tomorrow, so too will rebuilding a renewable lifestyle. Pick some environmentally-friendly exercises that you and your family or coworkers can do today and embrace this new Circle of Life. -TT

Sunday, January 3, 2010

Business Hero Strategies- Small Business Flight Plan

Business Hero Strategies
Small Business Flight Plan
by Larry Moulton, Desert Community Bank

“I see a lot of change, a lot of opportunity. We're not just talking about taking the advances of the past and suffusing them out into 100 percent of companies. We're talking about new waves, and new ways of thinking...and that's going to keep all of our jobs very, very exciting.” - Bill Gates

First of all let me say that I am not a pilot. The comparisons I will make to flying are the result of my own perception, which I believe will be helpful for small businesses as they navigate through today’s troubled weather.

For most small business owners the things they are encountering today are different than any they have witnessed over the last several years. We are in the midst of a truly terrific storm that is pounding away at the principles we have lived by for many years. So does this mean we are at the end? Is it all over? ABSOLUTELY NOT!

Small business owners today simply have to be smarter if they want to survive. I have some thoughts about how to be smarter using comparisons to an airline flight.

#1 You need to have a flight plan. Where is your business today, and be honest about this. Where are you flying to? What do you want your business to resemble over the next year, two years, five years? And, most importantly is how will you know when you have reached the end of this particular journey? These questions all require deep digging into your business plan, your financial history and projections. You also need to have a system to measure your successes and failures and a plan to respond to both.

#2 You need to check your equipment. Are all the tools of your trade in good order? Are your systems recording, tracking and reporting the information you need to make good decisions? Is outdated equipment hampering your efforts to do better? Now may not be the time to spend money for new equipment, but you should repair what you have, and prepare for the right time to invest in what you need.

#3 Lighten the load. Are you carrying around “dead weight”. This may refer to employees, systems, vendors, and even physical attributes. What can you do today to be more efficient? What can you do today to streamline your business?

#4 Staff Development. Are all of your employees trained to do their jobs well? Do you need to spend time and maybe money to enhance their abilities? Do you have the right employees assigned to the right jobs? This will lead to enhanced morale and more loyal employees.

#5 Pilot and Co-Pilot know and do their jobs. You wouldn’t get into an airplane if the pilot didn’t know how to fly, or if he was sick, the Co-Pilot wasn’t able to take over for him. This goes back to staffing again. Have the right people in the right positions with the right assignments. Also, you need to have a Co-Pilot. Who can handle your business when you are not available? Who do you trust to run your business the way you would. You need to find someone so that you can enjoy life.

This is a difficult time to be a small business. But, it is also a great time to reinforce your market position, promote your business to new customers and to consider new markets to enter into. The businesses that will survive are looking forward and saying, “How can I be a better company when this is over?” Dig Deep, Pull out the information you need and then make those tough decisions. That is why you went into business in the first place. You wanted to be the boss. Now step forward and LEAD. Have a great journey.

Larry Moulton is Marketing Manager for Desert Community Bank, a Service-Oriented bank. Please take a look at their website that features three new video shorts by Jim Howard, President.

Larry Moulton
Desert Community Bank
Larry.Moulton@desertcommunity.com
Office: 702-938-0500
Cell: 702-203-0451
www.desertcommunity.com
"BANKING BASICS"

The 3 Most Important Words in Life


The 3 Most Important Words in Life
by Murray Leitner


Photo: Murray Leitner, while stationed in Hawaii (1945)

Just as the three most important words in Real Estate are "location, location, location," the three most important words in "education, education, education." This has been true for me throughout my life, enabling me to enjoy material things as well as non-material things, like enjoying my work or or having a feeling of satisfaction after solving a problem. These could not have been accomplished without that importnant factor called "EDUCATION."

I grew up in the middle of the Great Depression when jobs were scarce. In those days, the government did not send checks or food stamps to people. They had markets made food baskets and deliver them to people in need. My father was a butcher who worked in one of those markets and my job was to come in after scheoll and help prepare and deliver food baskets to the people in need. As you can imagine, money was tight and I had no idea how I was going to be able to go to college. My parents told me to do my best at school and I did. I was elected to the National Honor Society and was able to obtain a scholarship to a small school in New York.

I was in my third year of college when Pearl Harbor was attacked and all 18-year-old males had to register for the draft. I received my notice to appear before the draft board and they allowed me to finish the school year before going into the service. I served for three years and three months and when I was discharged was informed that, under the G.I. Bill, I could continue my education at the school of my choice, getting a month of education for every month I served.

I took full advantage of the G.I. Bill and got Bachelor and Masters Degrees in Mathematics, and a Masters degree in Engineering. I was hired by an aircraft manufacturing company and stayed with tehm for 35 years. I always wanted to teach, so after I retired, I taught at a local community college for 12 more years. The best reward for a teacher is when a student's face lights up and you know they uderstand what you are trying to teach.

So again, I say the three most important words in life are "EDUCATION, EDUCATION, EDUCATION."
-Murray Leitner (2009)

NOTE: I met Murray a decade ago volunteering for a stay-in-school program. His wit, charm, and intelligence continue to draw in youth and adults alike. In discussing what he would write for the journal, I told him he'd have to live for another 85 years so we could benefit from the enumerable lessons he has to share. He said he would, so I'm holding him to it. -TT